WHY ARE SUSTAINABILITY LABELS IMPORTANT?

How credible sustainability labels promote a better world

Credible sustainability labels enable more conscious consumption.

By choosing certified products, consumers 

• support better living and working conditions for people in producing countries, 
• reduce toxic chemicals in water, air, and soil, and 
• protect animals. 

Many labels set requirements that go well beyond legal obligations.

Every single purchasing decision thus contributes to a more sustainable world.

Credible sustainability labels as a quick guide for shopping

Sustainability labels save consumers the effort of extensive research. 

Clearly visible on the packaging, they indicate which products are fairer and more environmentally friendly than others. For example, sustainability labels provide information about the impacts of production on people and the environment. 

This allows consumers to find sustainable products more quickly in their everyday shopping.

Sustainability labels avoid greenwashing

Credible sustainability labels provide verified facts instead of “green” marketing claims or greenwashing. This builds trust and helps consumers select products whose supply chains adhere to controlled and stricter environmental or social requirements.

An overview of credible sustainability labels can be found in the label directory.

Benefits of credible sustainability labels for manufacturers and companies

Companies also benefit from recognised labels: they make their commitment to sustainability visible in stores and online.

Thus, labels create incentives for companies to produce more sustainably. Manufacturers can follow the requirements of a sustainability label to make their supply chains and production more sustainable.